Innovation, possibilities, designers and all the details that are involved in the creation of objects have become iconic and indispensable nowadays. But what do we mean by the genius of design?



A great design makes a product useful, and it has to communicate visually with its owner. It can reflect the zeitgeist, taking it's cues from economics, capitalism, industrialization, new materials, technology, environmentalism, etc. In this sense, design chronicles our innovations, 'writing' history with visual language.



Before the industrial revolution the expression of each product was unique because it was made by hand, one by one, But automation of production gave us more products for less money, though some of the old handcrafted methods are still in use today.



The discovery of of new material and metals opened new ways of construction and, with them, mass production, manufacturing and processing. This is a key feature of the beginning of industrialization.
But design is not just about saving money; it also allows us a closer relationship with our devices.



Japanese design, for example, would have us see beauty in the function of the product, creating harmony between its design and purpose, through the use of almost poetic visual cues. We've asked our design to be both visually appealing and functionally sound--and at a price we can afford--and our wish has been granted.

Look at a typical department store. It is so filled with the blessings of this genius that the upcoming generations will not be imagine a world without the smartphone, the microwave, the personal computer, and many other things that were newfangled for their predecessors (but indispensible for them).